Clear Channel Outdoor wins landmark large format contract in Glasgow

Following a competitive tender, Glasgow City Council has awarded Clear Channel Outdoor UK the nine year contract to develop and operate what the City describes as “Landmark advertising on island sites and roundabout locations in Council ownership”.

The 10 Gateway Locations will comprise substantial, bespoke-designed, architectural structures housing large-format backlit displays at key sites in the City such as Anniesland Cross, Castle Street and Barrhead Road.

The award will complement Clear Channel Outdoor’s existing portfolio of bespoke landmark structures such as Wandsworth Bridge Roundabout, Chester Road Roundabout in Manchester and The Millenium Arches in Birmingham.

For this project, Clear Channel Outdoor has placed the design brief with the Mackintosh School of Architecture in Glasgow, which takes its name from Scotland's most famous architect, Charles Rennie Mackintosh. The School plays a pivotal role in the creative community and industries of Glasgow, Scotland and beyond and its selection reflects Clear Channel Outdoor’s commitment to creating the highest quality structures in the City.

Barry Sayer, CEO of Clear Channel Outdoor UK, said: “We are delighted to have been chosen as Glasgow’s partner in this exciting and prestigious project. Whilst we also participated in the other tender for more traditional billboard advertising this was the one we really saw as representing the future of outdoor advertising in the City”.

A Glasgow City Council spokesman said: “Glasgow City Council is delighted to be working with Clear Channel Outdoor on this high profile contract. We are confident that, working with the Mackintosh School of Architecture, they will produce something which will add real value to Glasgow’s urban landscape while showcasing the design capabilities we have right here in the city.”