Admedia extends talking poster network

by Sarah Crawley-Boevey Media Week 09-Jul-07, 12:00

LONDON - Admedia, the outdoor advertising company that operates six-sheets in leisure, shopping and travel environments as well as washroom displays, has extended its network of movement-activated talking posters.

The company claims that the posters, which are now being placed in the washrooms of motorway services across the country, have been proven to "further heighten audience receptiveness" to campaigns by featuring an audio logo, soundtrack or voiceover on a 30 second sound chip.

Poster ads using talking frames during the last few months include Die Hard 4, Max Factor, Nivea for Men, Rocky Balboa and Wonderbra.
Talking Posters have previously only been available across Admedia's Bar, Pub and Club network of 1000 venues but the company hopes the new motorway locations will attract increased spend from film and motoring categories.
Admedia provides coverage in each of the 131 motorway services in the UK, reaching an estimated 24million visitors every two weeks with washroom and six-sheet media.