Streetbroadcast unveils its new eco-friendly six-sheets

by Sarah Crawley-Boevey Media Week 03-Jul-07

Streetbroadcast, the lamppost advertising firm, is preparing to launch a new package of solar-powered and wind-assisted six-sheets.

Available from September, the initial 50 sites - to be launched across
the UK with more rolled out over time - will be powered by sun and wind,
requiring no electricity.
The eco-friendly sites will replace existing sites including shopping...

...parks such as the Metro Centre in Gateshead, New Mersey Shopping Park in
Liverpool, Fort Kinnaird in Edinburgh and Enfield Retail Park, as well
as roadsides in Liverpool, Redbridge and Middlesbrough.
The lampposts are powered by the sun and wind, creating "environmentally
friendly" illumination. The solar panel and wind turbine both charge the
battery, which then has enough power to illuminate through the night and
early morning.
Existing flourescent bulbs are also being replaced by LED technology,
which requires less energy to run. The panels and columns of the
six-sheets will be painted green to advertise the environmental
credentials of each site that go live on 1 September.
Streetbroadcast is keen to extol the benefits of the sites to a range of
advertisers such as fuel companies that are promoting energy-efficient
cars and environmentally conscious organisations.