JCDecax offers additional flexibility for the M4 Torch

JCDecaux, the market-leading outdoor advertising company has introduced a new sales initiative for the JCDecaux M4 Torch. Up to 4 campaigns will now be carried across the two faces of the 32 metre high superstructure, increasing the flexibility of this iconic site.

The new strategy follows the expanded remit of Max Eburne who as Director of Première recently took over responsibility for the Première Platinum Porfolio of the M4 Torch, the M4 Tower, the Première 1000 and the A3 Tower.

JCDecaux will offer 4 advertisers a guaranteed 15 minutes of exposure an hour, in displays of 2 and half minutes in length, rotating between each brand. With each client guaranteed a one in four share of voice, it is anticipated that this will lead to daypart campaigns and an increase in tactical use of this landmark location.