Taxi promos for Paramount movie

Bee Movie, Paramount's new animated kids' film, is to be promoted on the sides of London taxis in a deal with Ubiquitous. The taxi advertising specialist has handed over a fleet of their megaside taxis to the film company for a month to advertise the release of the movie, which is voiced by Hollywood stars Renee Zellweger and Jerry Seinfeld.


As well as operating in normal service, the black cabs will be on call today to join in a promotional tour of Hyde Park complete with themed tricks and scooters.

The use of taxis in Paramount’s ad campaign follows research that shows 15-35 year-olds are the biggest cinema fans of any age group and that they are 24 times more likely to notice taxi advertising.