Streetbroadcast tweaks advertising offering

by Isabella Piasecka Media Week 23-Apr-08, 12:30

LONDON - Streetbroadcast, the lamppost advertising firm, has created a one-week national ad sales package aimed at advertisers on a tight budget.

Outdoor is typically sold in two-week cycles and Streetbroadcast claims it is the only contractor to offer a one-week package.

The new package, Cover Plus, covers 500 six-sheet panels at shopping parks and malls across the UK.

Streetbroadcast says retail parks are the fastest growing regular shopping locations in the UK, with 84% of shoppers driving up to 40 minutes to get to a retail park.

According to Streetbroadcast, a single Cover Plus campaign reaches 27% of the UK population. It also reaches 25% more females aged 15+ when compared to 500 national roadside six-sheets, according to Postar & SpendTracker data for 2006.

Streetbroadcast works on behalf of local authorities and commercial property owners to offer lamppost, as well as six-sheet advertising.