Titan plans £2m digital screen rollout for London's stations

by Tristan O'Carroll Media Week 08-Jul-08, 07:30

LONDON - Titan Outdoor is embarking on a £2m rollout of more than 100 digital screens across its rail estate and also plans to extend digital to its shopping malls.

Currently, Titan's digital presence comprises 17 Transvision digital screens in 16 UK rail stations. However, by November this year, the company plans to install 106 digital six-sheet screens across London rail stations, such as Victoria, Charing Cross and Waterloo.



Beyond what it termed "phase one" of the rail digital rollout, it intends to launch digital in rail stations beyond London. The company plans to earn 50% of all its rail revenues from digital within three years.

Steve Cox, marketing director for Titan Outdoor, said: "We will soon press the green light on digital. Rail is just phase one, there will be more to come. British Rail is investing millions in the next few years in upgrading its infrastructure and we want to keep pace with the developments of the rail industry."

In addition, the company is considering launching digital screens across its retail estate, subject to the success of its rail rollout. According to Titan, its retail estate comprises 119 malls across the UK, including eight of the top 10 nationwide.

Cox added: "With some of our estate we will look for digital where it could fit. Top of the list would probably be malls because they are similar to rail station environments. We will assess it later."
The digital moves mark Titan Outdoor's latest initiative since it entered the UK market by acquiring Maiden for a reported £10.6m in March 2006.