Coca-Cola hires ATTIK for 2010 FIFA World Cup and Christmas work

by Ed Kemp Marketing 15-Aug-08, 16:59

LONDON - Coca-Cola has hired branding agency ATTIK to handle brand identity for its sponsorship of the 2010 FIFA World Cup, which will be hosted in South Africa.
Coke, which has been involved with football for more than 70-years, is not only a FIFA World Cup Sponor but is also the a UEFA European Championship football sponsors, title sponsor of the Coca-Cola League and uses Manchester United's Wayne Rooney as a brand ambassador.

Coca-Cola has also hired the agency to handle its Christmas 2008 below-the-line marketing activity including packaging, point-of-sale and identity.

According to the agency, the new Christmas design will span the entire Coke range, including Coke Red, Diet Coke and Coke Zero. The new look will be used across all European markets.