Adlift ups nationwide coverage with new malls

by Sarah Crawley-Boevey Media Week 22-Oct-07, 15:40

LONDON - Adlift, the shopping mall advertising arm of Limited Space, is to extend its national network of malls to 50 by year-end.

The company is adding 14 new shopping centres to its portfolio – a move that expands its reach to 20 million shoppers.
The expansion, which gives the company coverage in 35 of the UK’s largest shopping centres, coincides with the roll out of Adlift’s premium, impact and national cover packages. The Premium Pack offers 100 sites within 16 UK shopping malls, targeting 12.5million shoppers a fortnight, while the Impact and Cover packs allow campaigns to be tailored more specifically.

Adlift places vinyl advertising on the front of lift doors in high footfall areas, offering high dwell time as shoppers wait for the lift to open.