Eye upgrades Belfast Airport outdoor presence

LONDON - Airport advertising contactor, Eye, has completed a six-figure re-development of Belfast International Airport to include ten individual backlit external sites and packaged networks throughout the airport.

All but one of the airport’s exterior sites has been replaced and new signage in the key exit walkway has been handed over to Magners Irish Cider, which dominates the full length of the corridor with two 26-metre long vinyl posters on either side.

Other clients advertising at the airport include bmi, PricewaterhouseCoopers, EasyJet and Jet2.

Damien Edmonds, marketing director of Eye, said the re-development would value “hundreds of thousands of pounds”.

The revamp comes as Aer Lingus announces Belfast International as its new European base. That, together with the news that EasyJet is increasing its routes, means the airport is expecting a 20% rise in passengers in the next 12 months.

Airport bosses are now anticipating in excess of six million passengers travelling through the airport in 2008.

Media Week 07-Nov-07