Golf course outdoor player expands

by Fiona Ramsay Media Week 05-Dec-07, 16:00

LONDON - Outdoor advertising screen outfit GP-Ads plans to double the number of golf courses carrying its Prolink ad screens to 200 next year.

This year the company has completed installation at more than 100 UK golf courses, including those owned by the De Vere Group, Crown Group, Stoke Park, Brocket Hall, The Oxfordshire and Sandford Springs.

Advertisers can book campaigns on a local, regional, national or international scale. Each buggy is tracked and the data downloaded daily to a campaign tracking portal on the GP-Ads website. When ads are booked clients get a user name and password, so that they can see view results of their campaign.
The 10.4” GPS screens are positioned at eye-level and carry advertising as well as providing players with accurate hole layouts, distances to the pin and hazards throughout their round.

Japanese motor giant Toyota has signed up for a six-month campaign in the US to advertise across 240 golf course holes on courses with the ProLink Digital GPS System. Golfers will be exposed to advertising for Toyota's newest vehicles during their round.