Titan picks up shopping, bus contracts
by Sarah Crawley-Boevey Media Week 10-Dec-07, 15:40
LONDON - Titan Outdoor is set to unveil a new £500,000 audio digital screen at the Trafford Centre in Manchester, which it claims will be largest permanent indoor LED screen worldwide.
The screen will be seen by an estimated 30 million visitors a year. Titan is set to offer advertisers a variety of packages beyond the standard 20-second spot six times an hour.
The screen will be placed at the heart of the Trafford Centre and will be visible from the ground floor and elevated levels. According to Swift Research data, the screen’s position means it could be seen by 80% of the centre’s 600,000 weekly visitors.
Meanwhile, Titan has been awarded two five-year bus ad contracts. The first is with Rotala, which operates a fleet of coaches and buses across the UK, including the Heathrow and Gatwick routes, and the second for Epsom Buses which operates on several London routes.
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