Clear Channel taxi firm goes regional

by Staff Media Week 08-Apr-08, 09:00

Clear Channel Outdoor-owned taxi advertising company, Taxi Media, is expanding beyond London with the establishment of a new regional sales team.

A team of field sales executives has been recruited to sell across the Taxi Media portfolio in Scotland, the North, the Midlands and South of England.
Newly recruited Taxi Media sales manager, Paddy Miller, formerly of Peel Advertising, will head a seven-strong team of sales executives with the aim of targeting local clients and regional advertising agencies.

Reporting to Taxi Media local sales director Rachel Howard, the new team establishes Taxi Media as the only taxi advertising operator with a national presence.
Rob Atkinson, managing director of Clear Channel Outdoor UK, said the expansion of Taxi Media into the regions is a "natural extension" of its policy of improving the company's links with local markets.
Taxi Media offers a range of products, such as liveried taxis, supersides, megasides, tip seats, rear windows and branded receipts.