Ocean tailors Disneyland campaign

by Isabella Piasecka Media Week 14-Apr-08, 13:45

LONDON - Ocean Outdoor has created a bespoke site for Disneyland Resort Paris by incorporating a large digital screen into its central London banner at Centrepoint, Charing Cross Road.

The modified site, which includes a 2D tower above the standard banner, will promote Disneyland's latest theme park ride in Paris, "Tower of Terror".

Promotional staff will photograph pedestrians in the area throughout the four-week campaign, which launched last week. The images will then be uploaded almost immediately onto the digital screen located within the 2D tower.

Centrepoint is one of Ocean's most established locations, targeting more than 3.5 million people in Central London across a two-week period.