Ford backs Kuga launch with outdoor campaign

Although this is MindShare and Kinetic activity, it is still interesting to see how they have used the space in key terminis to create an exciting experiential campaign.

LONDON - Ford is supporting the launch of its latest model, the Kuga, with an outdoor campaign. The Kuga is a medium-sized sports utility vehicle that shares a platform with the Ford C-Max.

The campaign, which is being rolled out at London Bridge and Waterloo Tube stations, uses the CBS Outdoor Impact format. The ads show the Kuga transforming mundane situations into something more interesting


Media agencies MindShare and Kinetic are targeting style-conscious ABC1 males who want enough space in a car for children.
The TV campaign for the Kuga kicked off this week with a 60-second ad during the UEFA Champions League Final between Manchester United and Chelsea.