JCDecaux ramps up Glasgow estate

JCDecaux has nearly doubled its billboard estate in Glasgow with the roll-out of 34 new sites.

The installation alongside key routes into the city such as Phoenix Road follows the award of the Glasgow City Council billboard contract to JCDecaux last May.
With installation almost complete, JCDecaux is now responsible for 69 existing billboards on Glasgow City Council land, plus the 34 new billboards that use backlit formats such as Premiere 200.


JCDecaux has also launched the new "Sail" advertising structure, the city's most high-profile advertising site opposite the Glasgow College of Nautical Studies in Crown Street. "The Sail" frames two Premiere 450 displays and was designed to echo the mast and sails of a ship.
JCDecaux expects the new billboard estate to demonstrate to other UK city councils the merits of putting their billboards out to tender. The Glasgow award last May was the first time a council had put its large format estate out to tender.