UK ad spend reaches £19.4bn

by Rich Sutcliffe Media Week 09-Jun-08, 15:00
LONDON - UK ad spend has grown 4.2% year on year to reach £19.4bn, according to figures released by the Advertising Association.
Press attracted almost 40% of all advertising, £7.7bn, to retain its position at the top of the rankings, despite losing 1.6% year on year.
The fastest-growing medium was the internet, up 39.5% year on year, accounting for 16%, £3.02bn, of total spend.
Cinema and outdoor also performed well, gaining 10.1% and 4.7% respectively. The report, from the Advertising Statistics Yearbook 2008, said a strong film line-up and ongoing digitisation had boosted cinema and outdoor's performance.
UK advertising expenditure at current prices, 2007, £m


Press 7,716
Television 4,671
Internet 3,026
Direct Mail 2,171
Outdoor & Transport 1,058
Radio 534
Cinema 207
TOTAL 19,384
Note: These figures are inclusive of production costs.
Source: Advertising Association's Advertising Statistics Yearbook 2008, WARC

UK advertising expenditure, % share
Press 39.8
Television 24.1
Internet 15.6
Direct Mail 11.2
Outdoor & Transport 5.5
Radio 2.8
Cinema 1.1
TOTAL 100
Note: These figures are inclusive of production costs.
Source: Advertising Association's Advertising Statistics Yearbook 2008, WARC.

UK advertising expenditure, year-on-year % change
Press -1.6
Television 2.3
Internet 39.5
Direct Mail -6.5
Outdoor & Transport 4.6
Radio 3.4
Cinema 10.1
Note: These figures are inclusive of production costs.
Source: Advertising Association's Advertising Statistics Yearbook 2008, WARC