CBS boosts senior team at Alive

Media Week 11-Jul-08, 10:55

LONDON - CBS Outdoor has made two appointments to Alive, its dedicated digital division.

Former TV executive Matt Harris has been brought in to head up the digital delivery team and will be responsible for scheduling content to all sites. Harris previously spent more than 11 years working at ITV, Sky and Channel 4. He will report directly to Nicky Cheshire, sales director of Alive.

Lindsay Rapacchi has been appointed as an account manager and will look after Carat, Vizeum, PHD and Walker Media accounts. Previously at TalkSport Radio, she will report to head of sales Jon Lewen.

Meanwhile, CBS has promoted Tim Cartright to head of digital trading. Previously a group account director on the company's Kinetic team, he will now work with customers to manage the pricing of CBS Outdoor's digital media formats.

As well as working on CBS Outdoor's London Underground presence, which includes the Cross-Track Projection system that was rolled out for commercial use last week, Alive manages digital formats on other UK transport networks whose ads are run by CBS.

The timing of these hires coincides with the unveiling of the Westfield Shopping Centre in White City, due to open in September. In February, CBS won the rights to handle the majority of the digital and traditional formats at the centre, in a deal worth an estimated £58m.