DCM awards foyer contract to Boomerang

by Sarah Crawley-Boevey Media Week 30-Jul-08, 10:55
LONDON - Digital Cinema Media (DCM), the new owner of cinema sales house Carlton Screen Advertising, has awarded the contract for its foyer and washroom advertising to outdoor outfit Boomerang Media.

DCM, a joint venture between cinema chains Odeon Cinemas and Cineworld, bought Carlton Screen Advertising from ITV for £500,000 in March, with approval from the Competitions Commission coming through earlier this month.The win adds to Boomerang Media's existing cinema postcard business and will include more than 600 illuminated six-sheet poster panels and 1,500 washroom panels.

The year's cinema footfall numbers are expected to peak in the coming months, with forthcoming film releases including Bond movie Quantum of Solace, Harry Potter and the Half Blood Prince, and Madagascar 2.

Boomerang Media has also committed to experiential advertising and to introducing digital formats in cinema locations.