Clear Channel to introduce energy efficient outdoor backlighting

by Maisie McCabe, Media Week 23-Sep-08, 10:30

LONDON - Clear Channel is to convert its backlit formats from fluorescent tubes to an LED lighting system as part of its commitment to energy efficiency.

The company said its new Luminaire lights will reduce electricity consumption by 75% and have a longer life expectancy than traditional fluorescent tubes. According to Clear Channel, the lights will also provide a clearer, crisper display to improve the presentation of the advertising creative


After a successful pilot in Chiswick, west London, Clear Channel is to transfer a quarter of its backlights and scrollers to the LED system by the first quarter of 2009.

Mark Webb, operations director at Clear Channel Outdoor UK, said the new technology would save energy and reduce the need for recycling, while also improving reliability.

The new technology will be rolled out to all backlit billboards in the UK by 2010.