Titan Outdoor scoops £9m contracts

by Maisie McCabe, Media Week 30-Sep-08, 07:30

LONDON - Titan Outdoor has landed contracts worth more than £9m to handle outdoor advertising in key shopping centres in Bristol and Milton Keynes.

It is understood that Titan won the contract for Bristol's Cabot Circus shopping centre after a competitive pitch against Clear Channel and CBS Outdoor.
It is also thought that the contract for thecentre:mk in Milton Keynes was awarded following a pitch with Clear Channel. CBS was unavailable for comment and Clear Channel declined to comment.


Cabot Circus is a new development. It has 70 six-sheets with a proportion of digital. The site's opening advertisers include Ford Fiesta, Orange and the DVD of CSI: Las Vegas. The contract will be worth £6m over the next 10 years.

Titan will also provide 24 digital sites, which rotate three times to give 84 faces in thecentre:mk in Milton Keynes.
This deal is worth £3.3m over five years from 1 November. Previously, thecentre:mk only had three six-sheet sites.
Titan said it now controls the advertising contracts of 90 shopping centres across the country.
Titan Outdoor entered the UK market when it acquired Maiden Outdoor for a reported £10.6m in March 2006.
In July, Titan Outdoor unveiled plans for a £2m roll-out of more than 100 digital screens across its rail estate, as well as plans to extend digital to its shopping malls. Previously, Titan's digital presence comprised 17 Transvision digital screens in 16 UK rail stations.
However, by November the company plans to have installed 106 digital six-sheet screens across London railway stations, including Victoria, Charing Cross and Waterloo.